Using Conditional Content in emails

Опубликовано: 12 Март 2025
на канале: ActiveCampaign

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In this video, Tim dives into the power of conditional content in emails using ActiveCampaign. Learn what conditional content is, how it works, and why it’s beneficial for email marketing. Discover how you can tailor your email messages to specific audience segments based on interest, preferences, and data like tags or custom fields. Tim walks you through step-by-step implementation, using a Father's Day campaign as an example to show how to conditionally display a coupon code.

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00:00 Introduction
00:15 What is "Conditional Content"?
01:23 Why should I use Conditional Content?
01:56 Demo: How to set up Conditional Content in an email