Calculated fields let you create custom metrics and comparisons in your Data Studio report.
Yes, I really reversed the calculation in the demo the first time around! The brilliance is it's easy to catch and to fix, as you can see in the tutorial.
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Paid Search Magic is a paid media agency run by Amy Hebdon and James Hebdon (yes, we’re married, and we work together). We get amazing returns for our clients, and we teach other digital marketers how to run ads for better results.
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