Google on Trial ⚖️ – What SEO Experts Learned
Pandu Nayak is the Google Vice President for Search, and he had to testify about the inner workings of Google in the Justice Department’s US vs Google Antitrust lawsuit at the end of last year.
Here are the main takeaways that SEO Experts learned:
1. Google’s massive indexing focuses on content quality over quantity.
2. Clicks aren’t everything. Google strives to learn true user intent. So you’d better leverage any data you have on user interaction.
3. Ranking signals have actually decreased - indicating a more focused approach by Google, emphasizing the impact of signals like page quality, reliability, and localization.
4. Personalization is key - Tailor your content and SEO strategy to cater to the behaviors and preferences of your target audience.
His testimony was an unprecedented peak behind the curtain, and provided a roadmap for SEO pros to refining their strategies and achieving better rankings.
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