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How To Increase AdSense RPM
Increase targeted traffic
Attracting high-intent, well-targeted traffic is the key to getting started with the AdSense RPM gamut. A high amount of relevant traffic will lead to maintaining best value CPMs, which, in turn, will result in higher RPM. Contextual targeting is becoming important in the ad tech industry by the day, therefore, as a publisher, you should be paying attention to it.
Strengthen your SEO
SEO caters to search as per intent. Therefore, for increasing relevant traffic, SEO should be the priority. You can get quality users to your website via search and SEO proficiency helps you achieve just that.
Improve content quality score
The next step after you have visitors on your website is to make them stay. Make sure your content or the content curation does not repel your visitors. Navigate through your own site as a user and ask yourself if your content does 100% justice to the search context.
Bet on real-value CPC keywords
After organic, you have to put in paid efforts. Find high-paying CPC keywords which are also in sync with the content you publish on your website. Tools like Keyword Planner, Ahrefs, and SEMrush help you discover the right keywords.
Use geotargeting
When you have strong hold over contextual ads, narrowing down the targeting as per geography may yield even better. For example, if you know that the US region brings you the most relevant traffic, consider narrowing your targeting for this location to leverage better impressions.
Experiment with ads
The ad formats you choose to show, the spot where you place them, their proximity to the content, the appearance of ads, and the quantity of ads you show are important aspects to consider. All these factors help visitors comprehend how much they want to engage with your website; better time on site results in better CPMs.
Blacklist the under-performers
Gathering the list and chucking out the non-performing advertisers (the ones with very low CPC) can actually be an addition to your overall ad yield. Moreover, you can also block your competitors from showing their ads on your website.
Try AdSense YouTube
These days, videos and video ads are on the roll. Hence, if you’re a video publisher, don’t forget you can always leverage the YouTube platform to make efficient use of video ads, depending upon your traffic and audience type. Other than this, rich media ads are also worth considering.
Fix all the broken links
If your webmaster tool shows you broken links, fix them immediately. Broken links have a gradual impact on SEO, which can eventually affect your traffic. The effect may go unnoticed, but you should ideally take care of broken links as soon as possible. A lot of broken link checker tools can help you detect external links which you can just remove.
Place ads between the content
Ads between content is more likely to be seen as the visitors are reading through. But high ad frequency can take your overboard and ruin the experience as well. So make sure to place an ideal number of ads on your website.
Try image and text ads at the same time
Serving display and text ads individually is quite common. However, some publishers meticulously plan the placement of both image and text ads together. This may give your advertisements a creative edge and increase RPM.
Fix technical issues to keep all things running
Lastly, you need to fix all the technical errors. You may be working on SEO and content, and all other things consistently. Though at the end, there shouldn’t be loose technical ends which invalidate all your efforts. The most common technical aspects include page/ad load time fixes and mobile friendliness.