Not Only Products, The Young Look For A Good Experience Too, Says PWC’s Sanjeev Krishan
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At the 2nd Business Today India@100 Summit, Sanjeev Krishan, Chairperson of PwC in India, discussed shifting consumer preferences with Business Today's Market Editor Shailendra Bhatnagar. Krishan highlighted that the youth seek experiences alongside products, coining the term 'consumption as a service'. This paradigm shift underscores evolving consumption patterns and the growing significance of experiential value in the market.
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