How to Optimise Smart Bidding in Google Ads?
Many advertisers are reluctant to switching to Google's smart bidding strategies because they are afraid of losing control over optimisation. Here I am showing you how to assess performance of smart bidding, how to compare to manual or third party bidding strategy and how to avoid certain traps.
This video answers the following questions:
What is smart bidding?
How to understand if automated bidding performs better?
How to use Google's smart bidding?
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