what type of ads to use to generate the best leads
Ever wonder if you should spend your ad budget on Google or Facebook? Let me share a quick story that might help.
A kitchen remodeling client of mine, Sarah, was pouring money into Facebook ads. She got tons of interest, but few actual clients. Then, we tried Google Local Service and Call Ads. The difference was night and day.
Here’s why: Facebook ads are excellent for prospecting. You can target specific groups, like homeowners interested in remodeling. It's perfect for generating interest and getting your name out there.
But when it comes to closing deals, Google Local Service and Call Ads shine. These ads pop up when someone searches for kitchen remodeling. They're ready to hire, and your ad is right there.
So, think of it like this: use Facebook to plant the seed and build awareness. Then, use Google to harvest when prospects are ready to commit.
By combining both, you guide potential clients from curiosity to contract.
Just like Sarah, you can transform your ad strategy and see real results. Hope this helps you decide where to spend your ad budget effectively.
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