October 10th is Taiwan’s National Day, a public holiday that celebrates the overthrow of China's Qing Dynasty. However, these deep connections to China have turned the day itself into a political battleground, embroiling even the celebration’s logo design.
On this episode of Zoom In Zoom Out, TaiwanPlus reporter Eric Tsai sits down with Hendrick Hsiao. Hendrick is the art director of Y&P Design International, a company that specializes in corporate branding, whose clients include fortune 500 companies. We first zoom in on this year’s KMT-led National Day visuals, then zoom out to discuss how Taiwan as a whole can improve its global branding.
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