How much money I made last year (kind of)
Here is my complete annual review for 2020. Read the full written version here: http://www.calebwojcik.com/2020
⏰ Timestamps ⏰
0:00 - Introduction
1:29 - 2020 Was My Biggest Year Financially
4:20 - How I Prepared for 2020
9:42 - Explaining My 3 Businesses
12:30 - My Physical Product Business
17:32 - My Client Business
22:24 - My Digital Online Business
23:00 - My Podcast
27:34 - My YouTube Channel
33:15 - When I Started on YouTube vs. Now
38:43 - Pivoting to Other Topics
45:51 - My Training Courses
52:35 - Metrics & Numbers I Track
58:26 - Why I'm Sharing Revenue
1:05:02 - 2020 Revenue Numbers
1:11:35 - What Went Well
1:22:22 - What Didn't Go Well
1:24:57 - What's Next in 2021
1:29:38 - Comparing Yourself to Yourself
🔗 ITEMS MENTIONED 🔗
PAST ANNUAL REVIEWS = https://www.calebwojcik.com/blog/tag/...
SWITCHPOD = http://switchpod.co/
COURSE = Camera Basics for Video Production — https://www.diyvideoschool.com/p/came...
COURSE = Audio Basics for Video Production — https://www.diyvideoschool.com/p/audi...
🚨 DISCLAIMER 🚨
Why I'm Sharing Revenue Numbers, But Not Expenses
1. For myself to look at year over year to chart my own progress instead of comparing myself to anyone else.
2. To inspire the someone like me from 6 years ago that just risked leaving a job to start their own business.
3. To inspire someone like me from 10 years ago that still worked a desk job at Boeing and didn't know what kind of business was possible to build.
4. To show how diversify your revenue streams and running multiple styles of businesses can help you break through a potential earnings ceiling and survive major economic downturns.
In year's past I've shared more detailed financial information including expenses, but I won't be doing that this year. Without diving completely into the details of what exactly I pay myself, my contractors, and in taxes it gets really convoluted. And honestly, I'm not sure I really want to be putting out THAT detailed of financially information about me publicly.
I'd be happy to talk generally about how much my business spends each year on things like accounting, applications, recurring services, and other "spend money to make money" line items, but to simplify things this year I'm going to leave out expenses.
*Just know the numbers listed below are BEFORE expenses, taxes, gear purchases or sales, paying my editor, tax write off, and so much more. The numbers below do NOT equal how much money I "took home" last year.*
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❤️ SUBSCRIBE TO MY YOUTUBE CHANNEL 📺
Click here to subscribe: / @calebwojcik
🎧 LISTEN TO MY PODCAST 🎵
Click here to listen to my podcast: http://www.calebwojcik.com/podcast
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🔧GEAR I USE
Below is a list of gear I use to film my YouTube videos. For a complete list of all equipment I recommend for photography and filmmaking, go to http://www.DIYVideoGuy.com/gear
(Some links below are affiliate links.)
🎥 CAMERAS
VIDEO — Canon C70 — https://geni.us/canonC70
PHOTO — Canon R5 — https://geni.us/Canon-EOSR5
EF to RF FULL-FRAME 0.71x ADAPTER — https://geni.us/EF-Adapter
BTS — GoPro Hero 8 Black — https://geni.us/GoproHero8
👓 LENSES
Sigma 18-35mm 1.8 — https://geni.us/Sigma-18-35
35mm L — http://geni.us/35mmcanon
50mm L — http://geni.us/50mmcanon
85mm L — http://geni.us/85mmcanon
100mm L “Macro” — http://geni.us/canon100mm
24-105mm L — http://geni.us/24105mm
40mm "Pancake" — http://geni.us/canon40mm
🎤 AUDIO
Rode NTG-3 (shotgun mic) — http://geni.us/rodentg3
Shure SM7B (podcast mic) — https://geni.us/ShureSM7BMic
Sound Devices MixPre-6 (audio recorder) — http://geni.us/mixpre-6
DBX 286s (mic preamp) — https://geni.us/dbx-286s
sE DM1 Dynamite Preamp (+28db for SM7B) — https://geni.us/DM1-Dynamite
💡 LIGHTING
Aputure 120D II (Key Light) — https://geni.us/120dii
Aputure Light Dome II (Soft Box) — https://geni.us/Aputure-LightDomeII
Aputure LS1 (Hair Light) — http://geni.us/ls1s
🔴 LIVESTREAMING GEAR & APPS
Blackmagic ATEM Mini Pro (4 camera switcher) - https://geni.us/ATEM-Mini-Pro
Stream Deck — https://geni.us/Elgato-StreamDeck
Stream Deck XL — https://geni.us/ElgatoStreamDeckXL
ecamm Live (Best mac streaming app) — https://www.ecamm.com/mac/ecammlive/
Logitech MX Master 3 for Mac — https://geni.us/MX-master3
Keychron K2 Keyboard — https://geni.us/Keychron-K2
💻 EDITING SOFTWARE & YOUTUBE APPS
Edited with Adobe Premiere, After Effects, & Creative Cloud — http://geni.us/adobecreative
Best Music for YouTube from Musicbed (GET ONE MONTH FREE) — https://geni.us/musicbedfree
Transcripts made by Rev (GET $10 OFF) — http://geni.us/transcripts
The YouTube Chrome Extension I Use Every time I Upload a Video — https://www.calebwojcik.com/tubebuddy
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📱FOLLOW CALEB ON SOCIAL MEDIA
INSTAGRAM: / calebwojcik
TWITTER: / calebwojcik
