Google Ads Ask Me Anything (September 2024)

Опубликовано: 28 Декабрь 2024
на канале: Grow My Ads

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In our free Skool group I do a monthly Ask Me Anything about Google Ads. This is September's questions and answers.

01:13 Tammy:
Addressing Google Ads conversion slowdown: CPC increases affecting target CPA performance across industries

12:53 Vijay Kumar Pathipaka:
Google Ads strategies for lead generation businesses and hospitals: PMax vs. Search campaigns, bidding strategies for low-budget clients, and optimal keyword match types

17:04 Jacek Pyziak:
Impact of running parallel Google Ads campaigns for two stores with identical products but different domains

18:16 Rob Sanders:
Client reporting and communication practices

21:35 Mohamed Tefridj:
Criteria for selecting broad match keywords to improve campaign performance and budget efficiency

22:06 Lawrence Pryor:
Setting conversion values for business with wide-ranging service costs and limited ad budget

23:12 Ashley Longoria:
Budget allocation strategy for brand vs. non-brand keyword campaigns

24:30 Caro Rios:
How to use the right bidding strategy in a display remarketing campaign

26:10 Alley Hassen: Recommended campaign structure for e-commerce accounts with successful PMax, spending $15k-30k/month

29:45 Tommy G:
Campaign strategy for local art sales: targeting approach and product organization

31:24 Nichol Low:
Troubleshooting Google Ads experiments with zero impressions

32:27 Jami Leclerc:
Maintaining vs. pausing low-budget campaigns during periods of reduced lead demand

34:07 Planters Exchange:
Product listing strategy for fashion items with color variants: single product with variants vs. separate products per color

38:49 Matt McCormick:
B2B2C ad strategy: targeting businesses and end-clients while optimizing for new user acquisition

43:39 Dave Christie:
Optimizing underperforming Shopping campaign for D2C clothing brand: bidding strategy and product line expansion

46:00 Charisse M:
Optimizing for purchases

46:25 Krushna Sharma:
Scaling strategies for high-spend Google Ads campaigns and improving remarketing practices

51:18 Gabriela Morosanu:
Troubleshooting declining performance of long-running Google Ads Search campaign for mobile tire fitting service

54:40 Jim Hamiod:
Recommended third party tools

56:34 Amanda Coleman:
Sudden ROAS drop in Search campaign for niche product with split PMax/Search budget

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