Introduction to activities in Ortto
Activities in Ortto's CDP capture customer and lead behaviors, such as visiting your website, placing an order, or opening an email. All of your activities and attributes are housed in the CDP can be used across the platform to do things like build audiences, trigger emails in a journey, or create a report.
In this video, we introduce system and data source activities, helping you to understand their power. You'll walk away with an understanding of:
What activities are
What activity attributes are
How to use activities and attributes in filters to find specific contacts or audiences
To learn more, visit ortto.com
