What is Generative Engine Optimization (GEO) | Google Search is Changing | SEO vs GEO
In this video you will learn What is Generative Engine Optimization (GEO) and how Google Search is Changing
If you are a digital marketer, a business owner, or a student, then you should know about Generative Engine Optimization.
From quite some time users were using Google as their default search engine. But now, many chatbots and AI engines like ChatGPT, Perplexity AI, etc. have taken the place of Google and give much better comprehensive answer to the searcher's query.
Generative Engine Optimization is crucial to understand because users get the power to search a query just like how they used to search on Google.
GEO is the phenomena to optimize websites for AI based search engines such as Google AI Overviews, ChatGPT, Perplexity, Gemini, etc.
In this SEO vs GEO video, you will also learn the following -
What is Generative Engine Optimization
How is GEO different from SEO
What are the differences between SEO and GEO
As an SEO professional what you should know about GEO
As a business owner what all you should know about GEO
As a digital marketer what all you should know about GEO
How to optimize your website and content for GEO
What are the steps involved in optimizing your website so that it appears in AI based search engines
📚CHAPTERS📚
00:00 Introduction
00:32 What is Generative Engine Optimization (GEO)
03:40 Difference between SEO and GEO (SEO vs GEO)
05:57 Why GEO is Important?
08:07 Benefits of Generative Engine Optimization
12:44 How to Perform Generative Engine Optimization (GEO)
#GenerativeEngineOptimization #generativeai #seo #robinmehta
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