Content Trends & What is working now
We're going to talk about content trends, and what works best in #ABM. The alignment of #sales and #marketing around content needs might come up as well. Bring your questions and we'll get you answers!
Christine Polewarczyk from Path Factory shares insights on B2B content strategy and measurement.
Timestamps:
0:00 - Introduction
0:31 - Poll on marketing qualified accounts
3:13 - Personalizing content experiences
5:46 - Measurement challenges
8:04 - Getting started with content measurement
10:11 - Measuring against content purpose
15:17 - Transitioning from gated content
20:11 - Driving high engagement with content
24:27 - Experimenting with content formats
Questions answered:
How can you better personalize b2b content experiences?
What challenges do companies face in measuring content?
How should companies get started with content measurement?
#contentstrategy #b2bmarketing #contentmarketing #b2btechnology
