Should you offer free shipping?
While it may seem like a shortcut to attracting customers and increasing sales, the reality is more complicated than meets the eye.
What many of us sellers fail to realize are the unseen burdens that come with offering free shipping.
In this video, I’ll break down the true cost of free shipping for your handmade business to help you decide whether or not you should offer it to your customers as a perk of buying from your online store.
I’ll address the following points:
• The hidden costs of free shipping and how it impacts your business negatively
• The best strategies for effectively offering free shipping
• Who should pay for shipping: you, the seller, or your customer?
So if you’re thinking about how to make more sales and if offering free shipping is a viable strategy in the long run, then this video is for you.
Don’t let free shipping eat away at your profits!
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Timestamps
00:00 Introduction, why I made this video
00:43 The Allure of Free Shipping
01:13 Unveiling the Hidden Costs
02:20 Free Shipping Alternatives
03:36 Should you offer free shipping?
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