Meaning and Features of Advertising || By Gourav Miglani
Advertising
what is advertising
topic of advertising
concept of advertising
meaning of advertising
features of advertising
functions of advertising
characteristics of advertising
why advertising is done
What is advertisement
meaning of advertisement
meaning and features of advertising
meaning and Characteristics of advertising
#Advertising
#Advertisement .
ADVERTISING
Advertisement: Definition
Advertisement is a paid form of non¬personal communication undertaken by the marketers to boost the sale of a product or a service.
Objections to Advertising
Adds to cost
Undermines social values
Encourages sale of inferior products
Some advertisements are in bad taste
Confuses the buyers
Features of Advertising
Paid form
Impersonality
Identified sponsor
Role of Advertising
Enhancing customers awareness about the product
Helps in creating demand for both old and new products
Repeated advertisements increases the confidence of the consumers
Improves the public image of the company
Helps to create employment opportunities
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By Gourav Miglani
Gourav Miglani
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Gaurav Miglani
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