A donor's initial interaction with your organization can be likened to a "first drink" experience in a bar. In both settings, personalized service is necessary to create memorable experiences. This video introduces the "aware to care cycle," a strategic approach used by Whole Whale to attract attention, nurture potential donors, and convert them into lifelong supporters. By treating donor relationships with a customer mindset, nonprofits can significantly increase their lifetime donor value. This strategy involves continuous engagement and communication, ensuring that the relationship doesn't end after the first donation, but rather continues to grow, fostering a strong sense of community and purpose.
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WholeWhale.com - B Corp digital agency - ads, analytics, SEO, Content Marketing, Digital fundraising.