Google Ads BROAD MATCH Recommendation - It's Like A SELF-DESTRUCT Button For Google Ads Campaigns!
If you're wondering whether you should apply Google Ads recommendations, you may want to watch this quick video first. I've recently had a few clients approve a seemingly helpful recommendation that changes all your keywords to broad match. In reality, this recommendation is akin to a self-destruct button. It makes huge changes to your account and on accounts that are well-run, it will likely destroy your results.
In this video, I show you the recommendation and what it does - and I also give an alternative for how to use broad keywords.
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