Facebook Ads Marketing - Marketing Funnel Fundamentals

Опубликовано: 20 Ноябрь 2024
на канале: Lauren Proctor
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This is the first video in a four week series that explains exactly how to start using Facebook ads to grow your lead gen and/or ecommerce business.

In this video we talk about how to think about your marketing funnel online. We help marketers understand how to grab inspiration from other ads that are working and track competitors' ads across Facebook and Google.

From there we go into Facebook advertising fundamentals. We talk about the most common funnels and uncover the big mistake most marketers make when they advertise on Facebook.

Finally, we discuss how to think about a campaign from a planning perspective. What is success and how do you define it?