Malcolm and Simone explore studies showing contextualization shapes emotions more than events. Believing you suffered childhood trauma causes more adult problems than records showing you endured abuse. Self-identifying as an insomniac impairs functioning over poor sleep itself. They explain how groups like cults leverage contextualization to control people. But individuals can also use it to their benefit through placebos, positive stress mindsets, and custom cultures. Ultimately, you have the power to frame life's hardships as opportunities to grow stronger.