A/B Testing Fundamentals: Testing and Online Experimentation
Get started with A/B testing and online experimentation. Learn how leading companies like Facebook use experimentation to build better products and accelerate their growth with 10x as much testing. Web experimentation can range from simple projects like design changes to driving larger product understanding with ubiquitous experimentation.
In this webinar, you'll learn how to approach experimentation and run simple tests for big impact. We'll discuss how industry leaders are testing, and provide a framework for getting experimentation started in your own team.
Table of Contents:
0:00 – Introduction
1:02 – Connected wellness
2:37 – Perfect sounds
3:44 – Time windows
4:25 – Introduction
13:21 – Levels of experimentation
20:09 – Feature-level experiments
27:35 – Splitting user groups
29:00 – Metrics
29:28 – Minimum web traffic
30:00 – Power effects
32:02 – Statistic calculator
32:45 – Takeaways
Delve deeper into A/B testing, online testing, and experimentations through this playlist: • A/B Testing & Beyond
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