How to create a custom audience for Facebook Ads
In this video, Mike Goldstein of Kitchen Remodeling SEO breaks down how to optimize your Facebook ads for a targeted audience. He starts by discussing the basics of Facebook Ad Manager and how to create an audience based on various factors like age, location, and interests.
Mike emphasizes the power of custom audiences, suggesting starting with people who have engaged with your content before. He shares tips on how to build a custom list, including buying lists or scraping data from associations. Mike also talks about the importance of breaking down these lists into specific categories like email or phone numbers for better matching on Facebook. He walks you through the process of uploading these lists and creating custom audiences on Facebook. Taking it a step further, Mike introduces the concept of lookalike audiences. He explains how to use Facebook's AI to find common traits among your custom audience and expand it.
He wraps up by inviting viewers to connect for more insights at https://kitchenremodelingseo.com
