SEO For Beginners: Off-Page SEO

Опубликовано: 28 Ноябрь 2024
на канале: LinkBuilding HQ

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In Part 5 of our video series, “SEO for Beginners”, we share our top off-page optimization tips for your website.

Timestamps:
00:00 Introduction
0:18 What is Off-Page SEO
1:04 Link Building
1:22 Why Link Relevance Matters
1:55 Why Link Authority Matters
2:50 Link Building Strategy
3:56 What Is Outreaching
4:54 Outreaching for Guest Blogging
5:40 Outreaching for Broken Link Building
7:25 Repurposing Content
8:11 Importance of Platforms like GMB
9:08 Social Signals
9:29 No Follow Links

Off-page SEO revolves around earning backlinks and citations, telling platforms like Google My Business, Yelp and others what your business is all about, and making sure that you’re sending positive signals to Google from places other than just your website (such as through reviews on other platforms, social mentions etc.) All of this ends up helping you gain more visibility on Google search results and get more traffic.

Our first off-page SEO tip focuses on link building. Your backlinks need to be from a relevant publisher, which means that the publisher caters to a similar niche as yours. Moreover, if the backlink is from a high-authority site, that’s even better.

But how do you know which websites are more “authoritative”? In this video, we share with you the different industry metrics that correlate to the authority of a website. We also share insider tips on developing a solid link building strategy, covering keyword research, competitor analysis, content generation, and outreaching.

This video has complete step-by-step guides on effectively outreaching for guest blogging and broken link building. These guides alone will be insanely useful for any SEO and link builder, so check ‘em out!

We also discuss other ways of earning backlinks, such as brand mentions and content repurposing, which opens multiple new avenues for you to earn high-quality backlinks. Moreover, establishing your presence on Google My Business, Yext, and other platforms helps search engines understand who you are, what your business is about, where you are located and more.

Off-page SEO also covers social signal, which refers to the engagements your brand receives on social media. The likes, shares, comments - they all count. Finally, we wrap up by discussing Google reviews. Reviews are critically important if you want to rank higher in local search results and appear in the local pack. So if you have satisfied customers, ask them if they’d be happy to leave you a great review on your Google listing and social media handles.

Link Building HQ
At Link Building HQ, our goal is to provide the most relevant and up-to-date information to search engine marketers.
Visit our website: https://www.linkbuildinghq.com/ for more amazing tips.

Useful Links

How to write winning outreach emails: https://www.linkbuildinghq.com/outrea...

Link to Google My Business: https://www.google.com/business/

How to claim your knowledge panel: https://support.google.com/websearch/...