If you’re using effective reverse outreach techniques for SEO, backlinks will come to you automatically. Take the reverse outreach approach as coined by Brian Dean for Example. In his blog, Brian Dean talks about the benefits of reverse outreach in SEO, a technique where you create a stats page that everyone wants to link to.
Timestamps:
00:00 Introduction
01:21 Step 1, Find Journalist Keywords
02:31 Step 2, Outline Your Content
03:11 Step 3, Data Collection
03:49 Step 4, Optimizing Your Stats Page
05:34 Is no one talking about Reverse Outreach?
05:57 Articles talking about Stats-based Link Building
06:58 You can always outreach
07:23 Stats Pages do get more backlinks
09:15 Bloopers
Now the question is how to implement a reverse outreach strategy. It is just a blog. However, the research, perspective, and agenda behind this blog will be very different. A stats page isn’t made for customers, but rather peers. This means that if you’re going with the reverse outreach strategy, you will be focused on increasing website authority.
However, using a stats page to acquire link building isn’t a new technique, and only the term “Reverse Outreach” was coined by Brian Dean. In fact, long before the Backlinko Article, we see instances of Stats Pages and their impact on Ahrefs and Moz. So, if you’re looking on how to create effective reverse outreach content or outlining successful reverse outreach campaigns, simply watch our video and follow the links below.
Brian Dean’s Blog on Reverse Outreach:
https://backlinko.com/reverse-outreach
Brian Dean’s Stats Page on TikTok:
https://backlinko.com/tiktok-users
Exploding Topic’s Stats Page on ChatGPT Users:
https://explodingtopics.com/blog/chat...
Search Engine Journal’s Articles on Creating Stats Pages:
https://www.searchenginejournal.com/n...
https://www.searchenginejournal.com/s...
Ahrefs Link Building Case Study:
https://ahrefs.com/blog/link-building...
Ahrefs Blog on SEO Statistics:
https://ahrefs.com/blog/seo-statistics/
Moz’s Blog on How to Update Content:
https://moz.com/blog/how-to-update-co...
Moz’s Stats Page on Local Business Reviews:
https://moz.com/local-business-review...