Saas Benchmarking
Prioritizing Data and Visuals Over Detailed Reading
Ever curious about SaaS benchmarking and performance? Matt Harney, Founder & CEO of Cloud Ratings, hit our radar screen a year ago, he does terrific work scanning the industry around investor trends.
Here is a brief excerpt on Investor POV on Demand Trends during his conversation with Megan Heuer and Jon Russo:
"I would just make the assumption that if—if you're interfacing with a finance executive or an investor, they simply do not read. They skim for numbers, charts, and graphs. That's the first way the information is processed.
And there's going to be a certain level of blindness to all of this. They've seen case studies, and everything just blends together. It's like, "What is this? I just want to know something." Right?
And I see this when we evaluate products for ourselves. We're a very small business, but we use marketing automation and the like. I get my share of pitches for things. What's in it for me? Why exactly do I need to make this a priority to implement this?"
Check out the full episode here:
https://youtube.com/live/uIx84G9lm5s
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