TUTORIAL: How to Use Text Messaging (SMS) for Organizations
Text messaging can offer a new, and highly effective way to reach your stakeholders. We explain the basics and offer some concrete ideas to get your nonprofit organization started with SMS.
You will learn:
How to use on-demand value texts or lookup service, alert text, interactive texts, concierge texts and push notifications
Which providers is best for your needs and budget
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Five ways to use SMS
1. On-demand Value Texts or Lookup Service
Allow people to lookup information from a database via text message. No Kid Hungry started an on-demand way for parents to find free summer lunch programs for their kids via text message.
2. Alert Text
Think of it as a useful alarm or reminder about a major deadline that could help your audience. United We Dream created a text message reminder tool that reminds immigrants when major immigration deadlines are approaching. Another alert tool is All Good Text, a system that texts you key weekly metrics updates from your web and YouTube analytics.
3. Interactive Texts
Think about an interactive way you could create an experience on text message alone. This can be a survey, a game, a poll or some other fun way that someone can interact with your organization through an automated SMS messaging flow.
AFS-USA, an international student exchange program, created a text message quiz that helps students figure out where to travel based on fun questions.
4. Concierge Texts
This is a text interaction that requires a human to respond to each message. This is a very personalized and very labor intensive SMS program but can have the highest value to users. Planned Parenthood has a national text hotline for people that have health related questions.
Crisis Text Line is another organization that uses live text operators to respond to teens in crisis over text message.
FULL GUIDE: https://www.wholewhale.com/tips/free-...
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Whole Whale is a digital agency that leverages data and technology to increase the impact of nonprofits. In the same way the Inuits used every part of whale, Whole Whale leverages existing resources to see, "What else can this do for us?"
By using data analysis, digital strategy, web development, and training, WW builds a 'Data Culture' within every nonprofit organization they work with.
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