Insights on Marketing Studies - Macquarie University
How to get the dream marketing job? What is the right package in the eyes of employers? Are you afraid of making mistakes in your marketing career? Dr Michael Cherry unveils his answer. In addition, he shares how marketing is evolving in response to business disruption and how Macquarie prepared our students for careers in marketing during disruptive times.
Want to know more about the speaker?
Being a Managing Director of strategy advisory practice Raffrey Consulting. Dr Cherry has brought strong commercial acumen and strategic thinking, to our marketing classes. Before starting his career in business advisory Dr Michael Cherry gained significant senior management experience at the General Manager and Managing Director levels in both manufacturing and service industries, He has held senior management, executive director, and non-executive director positions in a wide range of industries
Outside of his professional career, Dr Cherry co-founded the Cure Brain Cancer Foundation. And he helps develop tomorrow’s business leaders as an adjunct professor in management and marketing at several Australian universities.
Chapters
00:00 - Introduction
01:04 - How Macquarie prepares students for careers in marketing
03:02 - The growth of B2B and services marketing
03:50 - How marketing is evolving in response to business disruption
Resources and Links
Master of Marketing
https://www.mq.edu.au/study/find-a-co...
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