Shirley Ballas Joins Forces With Always Discreet to Encourage All Women to Make Bladder Leak Prevention and Management Part of their Daily Routine, as 94% Admit They Don’t Do Pelvic Floor Exercises as Regularly as They Should1
To celebrate the launch of the Squeeze the Day song, the brand has created its very own pelvic floor exercise-inspired dance routine starring Shirley Ballas and the Always Discreet flashmob. Filmed in London, Shirley, Dr Philippa Kaye and a troupe of female dancers surprised commuters with an early morning dance routine, to help remind women to do their pelvic floor exercises.
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