How UTM Codes Can Improve Your Marketing
Do you know where your marketing time and money is best spent?
Could you make more money by marketing in the right places, but you just don’t know where that is. You have tried putting your links on different social sites, different print ads, emails and more, but which of those is bringing in the most buyers to your website?
Here to help you with an easy way to track your ad campaign’s is David Kutcher of Confluent Forms.
David is going to tell you about using UTM Codes and how they can improve your marketing just by tracking what is working and what isn’t. This could save you time and money!
Time Stamps
0:32 What is a UTM Code?
What does UTM stand for? Urchin Tracking Module
Is a UTM Code a special link?
1:27 Why don’t more people use UTM Codes or why haven’t I heard of them before?
Are they hard to make or do I need to know coding to make a tracking link?
2:40 Some examples of how and why to use UTM Codes or tracking traffic to your website…
Even get a great idea as to how you can track print ads!
Find out not only where buyers are coming from, but also test different ad messages to see what is working!
4:18 A look at the source, medium and campaign so you know where to start with these parts of the UTM code, and how to structure them.
6:08 What is the difference between Social Analytics and UTM Tracking?
What parts of the UTM Analytics should you be looking?
7:38 How can tracking website visitors with the UTM help you improve your marketing efforts?
9:15 Do you use the UTM links in the same way if you are online as when you are advertising offline?
10:56 Is there a way to easily make UTM links?
Click to get the UTM FTW Chrome Extension for Free!
http://confluentforms.com/utm
Just a note…once you look at this extension and use it a few times, you are going to LOVE it!
Do not be intimidated to use the UTM links like the big boys that have big advertising and marketing budgets. This easy to use extension along with the free Google Analytics Dashboard will put you in a level playing field for tracking your where your time and money is best spent!
13:41 Get David’s Free Google Analytics Dashboard to see realtime results with your UTM links!
For more on using Google Analytics, Webmaster Tools and more…Checkout these short videos that are 1 question 1 answer - Google Analytics, Webmaster Tools Ask David –
• Google Analytics, Webmaster Tools Ask...
For more in-depth videos about setting up and using Google Analytics see - Analytics and Metrics Playlist –
• Analytics and Metrics
Checkout the forum for RCUW at http://rcuwomen.com/forum
Lany Sullivan at http://lanysullivan.com
