Redefining Business with Head of Community Role
We recorded this one a while ago but still def worth the mention. Justin Levy, formerly Head of Influencer Marketing and Community at Demandbase, now current Head of Social Media, Influencer Marketing and Community at ZoomInfo shares tips for managing influencer campaigns and measuring their impact in our discussion.
Here is a brief excerpt from our conversation of what he shared with Megan Heuer and Jon Russo of B2B Fusion during our conversation:
"There are multiple roles. You know, there's other companies that are investing in Head of Community type roles to grow and manage their own third party communities, right?
So you have people like Katie Ray at metadata who manages their demand community, and you have folks at HubSpot and you know, multiple other communities and companies.
But I haven't run into, and that doesn't mean that they don't exist, but I haven't run into someone that is part of their job is focused on monitor on these other communities."
Check the full episode here:
https://youtube.com/live/RAlhQ5pUO3w
