FBX exporting starts at 3:26
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If you have problems you will need to start from the beginning of the video.
[Edit] Freeze transformations and reset transformations are located in the 'modify' menu.
Exporting geometry as FBX with embedded textures can help avoid messy export folders, and having to tell the program where the textures are located each time you import something.
This tutorial also briefly outlines a simple process of snapping the pivot to the base of your geometry prior to export.