Strategy for foundries
A talk by Joana Correia
Selling fonts and creating a strong brand for a foundry is not an easy task. In our evermore crowded market it is more important than ever to think strategically on how to market, create value with our fonts.
In this talk I would like to share some thoughts on our strategic thinking can help us to set up the right communication with our customers and creating more value for the foundry. We will talk about marketing, product and strategy. How to evolve from designers to a more business oriented form to helps thrive in the digital era.
Right now digital transformations are happening in many industries and the way people interact with products. We can too think about new ways to interact with our users and customers.
I will share some of my experience running Nova Type Foundry and being a type designer for more than 10 years now. We will look at trends in the digital transformation and how type design can also be part of it. In the last year I have been attending the Digital MBA in Porto Business School that has helped to put a lot of what we do in the type industry in a different perspective and I hope to share some of the insights with you.
