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Welcome! In this video, I’m going to show you how to set up a proper email marketing funnel to grow your Shopify store. If you have no idea about email marketing, stick around, we are going to take it step-by-step. First, I’ll break down the basics of email marketing—what it is and what you can do with it—then I’ll guide you through the entire process step-by-step. This is actually how I got my very first sale on Shopify, so stick around! These funnels are powerful.
This video includes:
Step-by-step email marketing tutorial for beginners
Email marketing for Shopify stores
Email automation for beginners
How to drive more traffic to your online store with email marketing
How to get more returning customers
How to collect emails
How to create a pop-up sign-up form
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TIMESTAMPS
00:00 - INTRO
00:17 - Best deal for Shopify
00:30 - Video overview
00:54 - Getting more customers
01:04 - What you can do with email marketing
01:57 - My favorite email marketing platform: Omnisend
02:25 - What can we do with Omnisend?
02:48 - Getting started with Omnisend
03:03 - Installing the app
03:22 - Branding customization
03:51 - Recommended steps in Omnisend dashboard
03:56 - First step: Collect subscribers
04:42 - Customizing pop-up template
05:00 - Collecting first names
05:23 - Adding image to the pop-up
05:48 - Gamified pop-up: Wheel of fortune
06:12 - Setting up discounts in the wheel of fortune
06:48 - Changing pop-up title
07:11 - Automation options
08:07 - Timing options: When pop-up will appear
09:42 - Targeting settings: Who will see the pop-up
10:05 - Visibility: Devices pop-up will appear on
10:15 - Frequency: limiting how often the pop-up can appear
10:31 - A/B testing different pop-up versions
10:43 - Phone number pop-up
11:16 - Customizing thank you message
11:38 - Second step: Create welcome workflow
12:06 - Editing first workflow
13:17 - Customizing the email
14:30 - Third step: Launch abandoned cart workflow
15:23 - Abandoned Checkout & Cart workflows
15:55 - Editing Abandoned Checkout workflow
16:59 - Fourth step: Drive traffic to your store with an email
17:13 - Choosing campaign type
17:25 - Creating email campaign
17:50 - Choosing a template for the campaign
18:03 - Customizing email template
18:21 - Ready email preview
18:29 - Selecting email recipients: ‘All subscribers’ or ‘segments’
18:34 - Creating a segment
18:50 - Choosing from pre-built segments
19:38 - Adding reviews to the store
19:53 - Omnisend free plan overview
20:12 - Omnisend paid plans
21:28 - Shopify’s best deal
21:40 - OUTRO