How retailers are using edge computing to better serve customers | John Bradshaw, Akamai
In this clip, John Bradshaw, Director of Cloud Computing Technology and Strategy at Akamai, discusses the various use cases of edge computing, highlighting hyper-personalization for users. He shares a customer story about a retailer who uses local weather data to customize recommendations on their website. He talks about how this approach extends traditional retail strategies to e-commerce, which helps to enhance customer engagement by leveraging edge compute.
