Amazon Textract leverages the robust and scalable deep learning technology initially created by Amazon's computer vision experts, which currently analyzes vast volumes of images and videos daily. Importantly, you don't require prior machine learning expertise to utilize it, as Amazon Textract provides straightforward and user-friendly API operations for the analysis of image files and PDF documents. Furthermore, Amazon Textract continuously evolves through ongoing learning from fresh data, with Amazon consistently introducing new functionalities to enhance the service.