How to use Instagram highlights strategically | INSTAGRAM HIGHLIGHTS for business
When people view your Instagram profile, the first thing they see is your bio - and right below that are your Instagram stories highlights! They are the perfect way to show you and what your brand is all about. So come with me as I update mine. We will go over designing highlight covers, choosing what to highlight, strategically choosing your categories, and more!
Get The Instagram Video Kit here (and start recording stories that sell right away - 52 scripts!) - https://shanayurko.com/instagram-vide...
How to Use YouTube Shorts for Business Growth - • 16 TIPS! How to use YouTube Shorts for Bus...
How I Make Passive Income Using Social Media in 2023 - • How I make PASSIVE INCOME using social med...
How to Create Consistent Content on Social Media - • How to CREATE CONSISTENT CONTENT on Social...
Your Instagram highlights are one of the first things people see when they click on your profile. You should be using them to show social proof of your business and who you are to your followers and users. Instagram stories disappear after 24 hours, but Instagram highlights permanently live on your profile. That’s why you should be strategic with how you use them and what you put in them. They are a great way to build relationships, engage with potential customers, and drive sales.
So let’s create categories, design branded highlight covers, and update our Instagram highlights
#socialmediamarketing #instagramforbusiness #instagramhighlights
//COME SAY HI!
Instagram: / shanayurko
Twitter: / shanayurko
Facebook Group: / thevisualstorytellerscommunity
//SHOP MY PRODUCTS!
Social Video Academy - http://shanayurko.com/social-video-ac...
The Instagram Video Kit - https://shanayurko.lpages.co/the-inst...
Reels Roadmap - https://shanayurko.com/reels-roadmap-2/
Video Equipment 101 - https://shanayurko.com/video-equipmen...
//FREE RESOURCES:
Get Confident On-Camera: https://shanayurko.lpages.co/confiden...
Grow on YouTube: https://shanayurko.lpages.co/first-10...
Define Your Personal Brand: https://shanayurko.lpages.co/personal...
Recommended Gear: https://shanayurko.lpages.co/gear-list-2
//MY FAVE BIZ RESOURCES:
TubeBuddy (YouTube Growth Tool): https://www.tubebuddy.com/shanayurko
Honeybook (client management): http://share.honeybook.com/shana76845
Epidemic Sound (royalty-free music): https://www.epidemicsound.com/referra...
Get Started Free on ConvertKit (email marketing) - https://convertkit.com?lmref=n60buQ
//MY FAVE GEAR! :)
LIGHTS:
▪ Ring Light: https://amzn.to/3F0G3R0
▪ Studio Light (Aputure 120d): https://amzn.to/3eZQd9W
▪ Studio Light Dome: https://amzn.to/3n09ywu
▪ Studio Light Stand: https://amzn.to/3qUKmZc
CAMERAS:
▪ YouTube Camera: https://amzn.to/2yoyib4
▪ Photography Camera: https://amzn.to/2RN3aZU
▪ Vlog Camera: https://amzn.to/32QmYEh
LENSES:
▪ Sony FE 24-70mm F2.8 G-Master: https://amzn.to/2VhB1vV
▪ Sony FE 55mm F1.8 Sonnar: https://amzn.to/3cvR3bx
▪ Sony FE 85mm F1.8-22: https://amzn.to/3cqlqzY
▪ Tamron FE 17-28mm F2.8: https://amzn.to/2VANvOl
MICS:
▪ Pro Mic Rode VideoMicPro: https://amzn.to/3eNqf7M
▪ Starter Mic Rode VideoMicro: https://amzn.to/3HBfpQw
OTHER GEAR:
▪ Steadicam: https://amzn.to/2VwpSpS
▪ Travel Tripod: https://amzn.to/3HCC4vR
▪ Camera Strap: https://amzn.to/2XMonqG
▪ Small camera bag: https://amzn.to/3amWOGJ
//And make sure you subscribe to my channel!
//DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you! :) Thank you for supporting me so I can continue to provide you with free content each week!
Sharing video tips, small business marketing strategies, and social media strategies to help you grow your Instagram, grow your YouTube, and grow your income!
00:00 Updating my Instagram Highlights
00:20 Choosing and designing highlight covers
03:00 Using your brand colors for highlight covers
06:20 Strategically choosing your highlight categories
17:20 Uploading your covers into Instagram
18:55 Editing and refreshing current highlights
