A blog post I wrote on Relevance, Credibility and Value:
http://marketingforhippies.com/rcv
My best thoughts on filtering? Check out my eBook 'Point of View Marketing':
http://marketingforhippies.com/povbook/
What's the best way to get someone's attention?
Check out my colleague Lisa Baker's new eBook 'How To Grow Your Business and Be a Better Human': http://www.learnpartnermarketing.com/
Check out my eBook 'Hub Marketing'
http://marketingforhippies.com/hub-ma...