In this video, I discuss why podcasters, especially beginners, should focus on audio-only content rather than feeling pressured to create video podcasts. I explain the challenges of video production, the misconception that video is essential for podcast growth, and why audio podcasts remain powerful and relevant. I also touch on when video might be appropriate and offer resources for growing an audio-only podcast.
Resources:
The RACE Framework: Growth without Social Media - https://www.thepodcasthost.com/promot...
Key points:
Video production adds significant time and cost
Many 'video podcasts' are listened to as audio-only
Audio podcasting allows for easier content creation and editing
Perfect for new podcasters or anyone feeling pressured to add video to their show. Learn when video might be appropriate and how to grow your audience with audio-only content.
Chapters:
0:00 - Introduction and Newsletter Response
0:41 - Core Warning: Podcasts are Lovely but Fragile
1:35 - The Pressure to Create Video Content
2:13 - Challenges of Video Production
3:00 - When Video Can Work for Podcasts
4:09 - Success Without Video
5:30 - Growth Guide for Audio-Only Podcasts