Building an Irreverent Brand with Jens Nicolaysen from Shinesty.
In this episode, I interview the co-founder of Shinesty, Jens Nicolaysen about how they built this unique brand and superfan community. I love the edgy marketing tactics and the persistence in growth and product iteration behind their success. I hope you enjoy this conversation as much as I did.
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*This is an episode of a new series I'm putting out where I interview people who are in the trenches building brands.
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