Functions of Packaging || By Gourav Miglani

Опубликовано: 15 Ноябрь 2024
на канале: Commerce Classes Gourav Miglani Aol

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Functions of Packaging
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PACKAGING
Packaging: Definition
Packaging is the process of desiging a suitable wrapper or container for a product.

Importance of Packaging

Rising standards of health and sanitation
Useful in self service outlets
Innovative packaging adds value to a product
Facilitates product differentiation
Levels of Packaging

Primary package refers to the immediate container of a product.
Secondary packaging refers to the additional protection provided besides primary package.
Transportation packaging refers further packaging that helps in storage, identification of transportation of the product.
Functions of Packaging

Helps in product identification
Provides protection to the product
Facilitates the use of product
Assists in promotion of the product
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