Google Page Experience Update: Optimizing User Interaction
Page Experience determines the feeling your visitors get after opening your web pages. It is important that this feeling is positive to ensure you get consistent and optimum traffic.
00:00 Introduction
00:25 Feb 2022 Page Experience Update
00:40 What is Page Experience?
00:56 The 4 Signals of Page Experience
01:15 Core Web Vitals Definition
01:35 Mobile-Friendliness
02:21 Security (SSL)
02:48 Taking care of Intrusive Interstitials
03:20 How to check your Page Experience
According to Google, “Page experience is a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value, both on mobile and desktop devices.”
In other words, Google wants websites to give their visitors the best page experience. Thus Google has provided a number of ways for websites to know if their page experience is on par with the users. Of course, this also indicates that websites with better page experience are more likely to appear in the SERPs.
The first Page Experience update came out in 2021 and was only applied to Mobile versions of websites.
Moreover, the Page experience update was spread over into 4 signals that Google Evaluated.
1. Core Web Vitals
2. Mobile-Friendliness
3. Security
4. Absence of Intrusive Interstitials
We made a video on the Core Web Vitals which can be viewed from this link:
• Google Core Web Vitals: Everything Yo...
A website conforming to benchmarks on these signals is likely to rank better, especially after the Google algorithm update. The latest updates as of this video came out in Feb 2022. This is when all of the elements for Page Experience became applicable on desktop sites as well.
Check if your page is mobile-friendly: https://search.google.com/test/mobile...
If you want to learn how to implement the right security follow this link from Google: https://developers.google.com/search/...
If you’d like a deeper dive into this update, check out our blog: https://www.linkbuildinghq.com/google...
We hope this brings more clarity about the page experience update.
We have a whole playlist on Google Updates, and you can check it out too
• Google’s Link Spam Update: Is there a...
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