https://livingmaxwell.com/ At Natural Products Expo West 2019, General Mills was named one of the best trade show booths from Living Maxwell. At its booth, it demonstrated how water could be absorbed by regeneratively farmed soil and how it is not absorbed by mono-cropped farmed soil. A very interesting and compelling trade show booth by General Mills. To get my weekly organic food newsletter, be sure to sign up for Organic Insider at: https://organicinsider.com/