🆓 Free Digital Marketing Course Tutorial For Beginners - Google.com

Опубликовано: 03 Июнь 2025
на канале: The Tech Learn

In this tutorial, we will explain how you can learn digital marketing without cost and Get a job.
Course Link: https://learndigital.withgoogle.com/d...

In video we will cover:
1. What is Digital marketing?
2. what is the scope of Digital marketing
3. Career in Digital marketing?
4. Who can learn Digital marketing?
5. Jobs in Digital marketing
6. Benefits of Digital marketing Course
7. Why you will learn Digital marketing?

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Full Digital Marketing Course:    • Video
#FreeDigitalmarketing Course Playlist -    • Lesson-1: Introduction to Digital Marketin...

In this free digital marketing total 26 modules:
Module 1: Digital Marketing Overview
 What is Digital Marketing?
 Online marketing/ Digital marketing/ Internet marketing
 Traditional marketing vs Digital marketing, why does it matter?
 Importance and benefits of Digital Marketing
 How digital marketing works?

Module 2: Website Planning and Creation
 Types of websites
 Static vs Dynamic websites/ Websites vs Portals
 Essentials of a website/Objectives
 Planning a search engine friendly website
 Professional Appearance/ Architecture of website/ Landing page optimization
 Booking a domain name and Hosting
 Understanding domain names & domain extensions

Module 3: Off Page Optimization
 What is Off page SEO, What are Backlinks?
 How to get Backlinks?
 Type of Backlinks- Dofollow, Nofollow backlinks
 Quality Backlinks/ website authority
 Link Building
 Type of Link Building
 Website Position Analysis
 Google Business Listing
 Articles Submissions
 Blog Marketing, Classified sites
 Blog Commenting
 Quora/ QA answers websites
 Directory Submission and Press releases writing
 Forums Posting and social Bookmarking

Module 4: On Page Optimization
 Complete Website Analysis
 Meta Description and Tags
 Creating & use Sitemaps
 SEO friendly content writing
 Heading Tag Optimization
 Keyword Research and keyword density
 Internal linking/ Anchor text and link title
 Case Study of White Hat and Black Hat SEO
 Image Optimization/ Image Naming/ ALT tags

Module 5: Google Algorithms
 Search engine algorithms Understanding
 How search engine algorithm works?
 Why search engine penalize a website?
 Google Panda, Google Penguin
 Google EMD update

Module 6: Google Search Console
 What is Webmaster tool?
 How to set it up?

Module 7: Google Analytics
 Google analytics introduction, setup and features
 Google analytics account structure, insights
 Monitoring traffic sources

Module 8: Social Media Optimization (SMO)
 What is SMO
 How to help for Brand Awareness
 Viral Marketing on Social Media Optimization

Module 9: Facebook Marketing
 Latest trends, Difference between Profiles, Places, Groups and Pages
 Facebook Connect (Like, Share, Comment)

Module 10: Google + Marketing
 Introduction to GOOGLE+
 Social Strategies & Tactics for Google+
 Promoting a Brand on Google+ using Pages
 Integration with your site
 Google + Community

Module 11: LinkedIn Marketing
 Introduction to LinkedIn
 Creating the right profile & settings, Company profile vs Individual profiles
 LinkedIn Groups
 Increasing reach and visibility
 Answers, events, messaging
 Company Pages

Module 12: Twitter Marketing
 Introduction to Twitter
 Twitter Demographics
 Who to follow, Twitter: Tweet Deck, Klout, PeerIndex
 Twitter Account Promotion
 Searching tweets and users

Module 13: Pinterest Marketing
 Introduction to PINTEREST
 Pinterest Brand Profile
 How to create Boards?
 Relevant Boards & Pin creation
 Pin Likes, Re-pin, Commenting

Module 14: YouTube
 Promoting YouTube Videos
 Social sharing, comments and reviews
 How to upload live video
 How set Brand Image on all video
 What is card and how to uses in video
 How to Earn money by YouTube

Module 15: Email Marketing
 What is email marketing? How email works?
 Writing a good email creative or html template, Improving ROI with A/B testing

Module 16: Content Marketing
 Introduction To Inbound Marketing
 Understanding content Marketing

Module 17: e-Commerce Marketing
 What is e-Commerce Marketing?
 Categories of e-Commerce

Module 18: SMS Marketing
 Introduction To SMS Marketing
 Why SMS Marketing?
 Kinds Of SMS

Module 19: Online Reputation Management
 Understand Online Reputation Management
 Why is it required?

Module 20: Google AdWords (PPC)
 What is PPC?
o Introduction to PPC?
o Understanding Advertising Goals
o What is Google AdWords?
o Account Creation
 What is Search Marketing?
o Types of Ads
o Keyword Match Types
o Remarketing
o Bid Strategies
o DKI (Dynamic Keyword Insertion)
o Count down Ads
o Bid Adjustment