In this video, we delve deeper into the Hopper rebrand and shift our focus towards the logotype and logomark. Our creative journey begins by exploring fresh ideas for the logomark redesign and sketching out multiple concepts using Figma. Through multiple rounds of refinement and iteration, we finally arrive at the perfect logomark. Combining it with a sleek custom logotype, we're now equipped to apply the new brand across various marketing channels, web platforms, and more, which we will continue in our next video. Make sure to subscribe to our weekly content and join our Discord community to stay updated on new releases and freebies, and connect with other like-minded designers.
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