Cesar Ruiz (Microsoft) | How purpose is the main builder of the brand connection
Our guest Cesar Ruiz is the Regional Vice President for Global Strategic Sales at Microsoft Global Advertisement. An advertising sales veteran, with vast experience in the media & sports industries across the Hispanic and General markets, now leading a multifunctional team at the avantgarde of platform offering in search advertising sales.
Cesar’s experience has taken him through industry-leading multimedia companies in North America,, namely Tribune Media, Televisa, ESPN and BeIN Media, before his current appointment leading Global Strategic Sales on the US Eastern seaboard at Microsoft.
On this episode, Cesar takes Rayde, Luis and Vedran through the shifting tides in the advertisement and media world, and where opportunities can be found in the new world of digital media.
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