Gucci Aria
https://avvenice.com/313_gucci
The Aria collection debuts in a film co-directed by director and photographer Floria Sigismondi and Alessandro Michele. “Aria” is the solo voice that advances on the stage, but it is also the natural element. In the notes on the collection, the Creative Director defines it: "a deep and ecstatic immersion in everything that we are fleetingly missing today... a feast of air".
In the year of Gucci's centenary, Alessandro Michele leafs through the pages of the history of the Maison and reflects, in a completely personal way, on the mythology that surrounds the name of the brand. We are in front of the door of the Savoy Club, a tribute to the Savoy Hotel in London where the young Guccio Gucci worked as a porter. Once we have crossed the threshold, we enter that "laboratory of hacking, incursions and metamorphosis" - as we read in Alessandro Michele's notes - which brings together elements of the tradition of the Maison and of Demna Gvasalia's Balenciaga collections, in a final act of homage reverential.
Music:
The soundtrack, by Alessandro Michele and mixed by Lawrence Rothman, includes a selection of songs that contain the word "Gucci", showing how, over the years, the mythology of the Maison has established itself in the collective imagination, fueling the vocabulary of the pop culture.
Lil Pump "Gucci Gang"
(B. Murray / G. Garcia / G. G. Nealy)
© Kobalt Music Publishing Ltd obo CyPark Songs, Esskeetit Publishing, Cypress Park Music, Tha Lights Global Publishing LLC
(P) 2017 Tha Lights Global/Warner Records Inc. / Warner Music Italia Srl
Rick Ross feat. Future “Green Gucci Suit”
(R. Ross / A. Stewart / N. Wilburn / D. Hayes)
© 2018 Universal, Dick James Music Ltd. Irving Music, Inc. Nayvadius Maximus Music, EMI Blackwood Music Inc, 4 Blunts Lit At Once Publishing
Licensed by Universal Music Publishing Ricordi Srl., EMI Music Publishing Italia
(P) 2018 Epic Records, Sony Music Entertainment, Warner Music Italia Srl
Bhad Bhabie “Gucci Flip Flops (feat. Lil Yachty)”
(M. McCollum / L. Jae / I. Whitlow / J. Muhammad / L. Porter / D. McCorkell / D. Bregoli / S. Gloade / J. Lowe)
© 2018 Ten Down Muzik, Eardrummers Entertainment LLC, Publishing Designee of Samuel Gloade, Warner-Tamerlane Publishing Corp., Artist Publishing Group LLC, Songs Of Universal, Inc., Boat Boy's Publishing, BMG Platinum Songs US, Mushie Music, Built By Music , Josiah Muhammad Publishing, Bhabie Publishing
Licensed by Warner Music Publishing Italy S.r.l., Kobalt Music Publishing Ltd, Universal Music Publishing Ricordi Srl., BMG Rights Management (Italy) srl, Administration MP Inc., Cafè concerto Srl
(P) 2018 Artist Partner Group Inc., Warner Music Italia Srl
Mier “Gucci On My Bag”
© (P) Jendex Records
Die Antwoord, Dita Von Teese “Gucci Coochie”
(A. Du Toit / W. Jones / J. Nobrega / L. Muggard / Dita Von Teese)
© 2016 Zef Publishing, Kobalt Music Publishing Ltd, Universal Music. Corp.
Licensed by Warner Music Publishing Italy S.r.l., Universal Music Publishing Ricordi Srl.
℗ Zef Records LLC / AWAL Recordings Ltd
Vitalic, feat. David Shaw and The Beat “Waiting For The Stars”
(P. Arbez / D. Shaw / J. Garraud)
© 2017 Downtown Music, Square Rivoli Publishing, Budde Music France, Strictly Confidential France, CTZ Publishing
Licensed by Dipiu', accordo Edizioni Srl The production of this video followed Health and Safety guidelines and Covid-related laws and regulations.
Bureau Veritas Italia monitored the set in which animals were present and verified that no animals were harmed.