When you're in the business of selling transformation, urgency isn't just a tactic—it's essential. If someone has a problem that needs solving, speak to them with the urgency and energy that matches their situation. It's not about being 'hypey'; it's about showing you care enough to meet them where they are. Whether it's a broken bone or a house on fire, elevated language is not just okay—it's necessary. #Transformation #UrgencyMatters #ProblemSolving #MarketingTips