How I use broad match keywords has changed a lot over the years. In some seasons, I've used them very sparingly, but as of the time of this video, I'm using them a lot in specific types of accounts. In this video, I'll share 2 tips that help to explain how I'm using Google Ads broad match keywords RIGHT NOW!
▬ Contents of this video 🕘 ▬▬▬▬▬▬▬▬▬▬
0.28: Never start new campaigns with broad match keywords
1:22 Use 50/50 broad match experiments
2:07 Results from a few 50/50 broad match experiments
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