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Sometimes when you're creating a 3D model, you need to change its look a little bit so it fits the presentation you're going to make. Sometimes, you want to be able to make quick changes to a model while still maintaining a hand drawn or sketched look, but you don't want to spend a lot of time working in Photoshop.
This video will teach you how to use SketchUp's style options to make your models look more artistic. This is a really quick, easy way to style your models. In addition, you can store your settings in SketchUp's animation scene tabs so you can quickly switch back and forth between styles.