In this Keynote at the Business x Sustainability Conference organized by the Index Project on September 6, 2019, Cansu emphazises the need for addressing implementation gaps to translate design to impact. She shares the key take-aways from the implementation of the Natalie Collection, an Index Award 2013 Winner, and presents how these learnings are shaping Laerdal’s 2030 strategy centered around the Sustainable Development Goal 3.