Content Pruning: How to Revamp Your Site by Removing Low-Value Content
In this video, we’re diving into the strategy of content pruning and why removing low-value content can actually boost your website’s performance. Content Manager Beth Walker joins us to share her expertise on the process and to walk us through how you can identify content that needs to be pruned, improved, or removed. Together, we’ll explore the tools used, decision-making strategies, and case studies that highlight the benefits of this approach.
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Timestamps:
00:00 - Intro to Content Pruning
00:22 - Introducing Beth Walker, Content Manager
00:36 - Why removing low-value content matters
00:57 - Beth Walker’s experience with content pruning
01:11 - What is content pruning and why it’s important
02:01 - How stagnant content affects SEO and user experience
02:08 - Understanding how Google ranks content
02:18 - Identifying underperforming content: Key metrics
02:44 - How content can become outdated or irrelevant
03:17 - Google’s definition of helpful content
03:24 - Tools for identifying low-performing content
03:44 - Using Ahrefs to track zero-traffic pages
04:41 - Example of outdated content that needs reassessment
05:46 - Deciding between removing or repurposing content
06:22 - Using a spreadsheet to track content performance
07:03 - The ROT analysis method
08:09 - Methods for updating and repurposing content
09:50 - Strategies for restructuring content for better ranking
10:15 - Updating stats and adding relevant information
10:45 - The importance of matching content to search intent
11:19 - Key benefits of content pruning for website performance
12:48 - Case study: Improving a client’s site with content pruning
14:12 - Example: Removing irrelevant traffic sources
15:19 - Focusing on key KPIs instead of vanity metrics
16:09 - Advice for beginners starting with content pruning
18:09 - How to choose which content to prune
18:37 - Looking towards the future of content pruning in SEO
19:46 - How pruning can enhance overall content strategy
20:17 - Conclusion and thanks
Let us know your thoughts and drop any questions you have for Beth in the comments!
